Bot protection for advertisers and agencies

Spot Bot traffic.
Take action where you advertise.

Find Bots visiting your site and connect them to your ad platforms’ exclusion settings. Review detection reasons and connection status in one place.

Start measuring for freeSee pricing

Free plan: no credit card required. Up to 10,000 PV per month.

Paid plans (Starter / Pro / Business) include a 14-day free trial. A credit card is required to start, and the plan automatically converts to paid when the trial ends.

shop.example.jp

Last 24 hours

Demo data

Normal traffic

1,104

Suspicious traffic

113

Bot

234

IP addressTraffic type
203.0.113.42Bot
203.0.113.17Normal traffic
203.0.113.91Bot
203.0.113.28Normal traffic
203.0.113.63Suspicious traffic

From traffic monitoring to ad-platform connection

  1. 01

    Monitor visits

    Your site’s measurement tag records visits, including traffic from ads.

  2. 02

    Detect Bot visits

    Several sources of information help identify Bot and suspicious visits.

  3. 03

    Check connection settings

    Connection settings and pauses are checked before eligible Bot visits are connected.

  4. 04

    Connect and review results

    Connect to your configured ad platforms and review detection counts and connection status in your dashboard.

Bot visits are sent according to your connection settings. To exclude ad delivery, configure the relevant audience in your ad platform.

Built for day-to-day ad operations

Connect with major ad platforms

Prevent ads from reaching Bots again

Connect with Meta, TikTok, Yahoo! JAPAN Ads, SmartNews and Google Ads. Talk to us about your needs for other platforms.

Manage multiple sites

Keep an overview in one place

Review Bot detections and connection status by site, so your team can see which client sites need attention.

See the reasons behind detections

Explain the findings to clients

Review why each visit was flagged as Bot traffic. Use reports and CSV exports to share findings with your team and clients.

See why a visit was flagged

Check the reasons for each visit. For a closer look at how detection works, open the details below.

View technical details
Browser

Canvas & WebGL render fingerprint

Headless environments without a real GPU produce SwiftShader-specific pixels. Missing WebGL extensions are a separate Bot signal.

Interaction

Behavioral honeypots

Invisible DOM links and form fields that no real user reaches. Touching one is among the highest-confidence Bot signals we have. Scrapers fall in by structure.

Identity

Geo & timezone reconciliation

Compare the browser’s time zone with IP location. Differences are one piece of evidence; location alone does not make a visit a Bot.

Fits the way you run your campaigns

Choose a plan for Google Ads, campaigns across several platforms, or a portfolio of client sites.

For Google Ads campaigns

  • See Bot traffic reaching your site
  • Sync IP exclusion candidates after safety checks
  • Review candidates and sync results by account

Google Ads IP exclusion is available on Starter and above.

For campaigns across ad platforms

  • Connect Bot detections with Meta, TikTok, Yahoo! JAPAN Ads and SmartNews
  • Review connection status across platforms
  • Use platform exclusion settings to address repeat ads to Bots

Available on Pro and above. Ad exclusion requires setup in each platform.

For agencies and teams

  • Review detections and connection status across sites
  • Use detection reasons and reports in client updates
  • Choose a plan for your sites and team size

Business supports 30 sites and 10 users.

Connect the platforms you already use

Connect with Meta, TikTok, Yahoo! JAPAN Ads, SmartNews and Google Ads. If you use other platforms, tell us what you need.

Discuss your platform needs
Google AdsTikTok AdsMeta AdsYahoo! JAPANSmartNews
Start measuring visits on your site
<script async src="https://storage.googleapis.com/adfraud-shield-jstag/v1/adfraud-shield.min.js"
        data-site-id="YOUR_SITE_ID"
        data-endpoint="https://adfraud-shield.io/api/v1/analyze"></script>

Install the tag using GTM, Shopify or WordPress. Check that visits are being recorded, then set up the ad platforms you want to connect.

Plans for your traffic and team

Start measuring your site traffic for free. Paid plans include a monthly base fee, with usage charges for PV above the included allowance.

View plans and usage charges

Free

Start by understanding your Bot traffic

¥0/mo
  • 10,000 PV / month
  • 1 site, 1 user
  • Bot detection report
  • Dashboard basics
Start free

Starter

Single store or small agency

¥9,800/mo
  • 300,000 PV included per month (overage billed separately)
  • 3 sites, 3 users
  • Google Ads auto IP exclusion
  • CSV export + monthly Traffic Quality Report (PDF)
Choose Starter
Popular

Pro

Mid-market e-commerce, multi-channel

¥29,800/mo
  • 1,000,000 PV included per month (overage billed separately)
  • 10 sites, 5 users
  • TikTok / Meta / Yahoo! JAPAN / SmartNews integrations
  • Weekly and monthly reports, plus connection tests
Choose Pro

Business

Agencies and large e-commerce

¥69,800/mo
  • 5,000,000 PV included per month (overage billed separately)
  • 30 sites, 10 users
  • Major ad-platform connections and priority support
  • Cross-site portfolio dashboard
Choose Business

Talk to us about larger deployments or custom platform connections

Contact us

Questions, answered

Start with a look at your site’s traffic.

See Bot detection counts on the free plan. When you need ad-platform connections, choose the plan that fits your needs.

Start measuring (free)

Free plan covers 10,000 PV/month. No credit card required.

AdFraud Shield is operated by FID Ltd., which holds Japan's PrivacyMark and is certified to ISO/IEC 27001:2022.

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